Buzz Artiste: Inch Chua
Who is Inch Chua? She is a Singaporean musician that has taken the solo path out from her altrock outfit Allura. She has release two EPs; an xmas EP and another one just released in 2009 called the Bedroom EP. There is something pretty distinctive about her vocals and the various interesting instruments that she plays. She is clearly trying to set a genre for herself within this EP, it’s acoustic, it’s electronica, it’s lo-fi, it’s a lot of things. On first impression, her vocals seem to be a cross-blend of Stacey Kent and Bjork. Yep, it’s pretty unique.
Her influences are clear; Fiona Apple, Roisin Murphy (Moloko fame), Aphex Twin (very evident in her electronic beats), Bjork and others. Her work still needs some refining but her blend of the genres make it a pretty good listen. Her vocals are strong across the harder stuff she needs to get through in Allura, but she can sound equally jazzy and dreamy in her Christmas EP. She’s something special, trust me on this. I hope she gets enough eyeballs and ears on her music and doesn’t get stuck with the indie minority syndrome.
Actually I never did mention why she created such a space on my music radar. Somewhere at the end of 2009, there was a pretty simple but brilliant TVC put out by DiGi to advertise their Internet services. What really caught my attention about the TVC was mostly the song in the background. It was REALLY GOOD, especially the vocals. So for the next few months, no one was revealing who it was but the vocals sounded semi familiar. Eventually gave up and nearly 7 months later, I get a message from the Inch herself on Youtube promoting her self made video. My day has turned brighter 
Check out the videos:
Original TVC: Click Me
Inch’s Video: Click Me
Inch’s FB: Click Me
Inch’s band Allura: Click Me
Inch’s Official Site: Click Me